Unlike what most advertising agents will not tell you, simply creating an advert does not guarantee success for your massaging business. You need to apply some tactics, which will not only make you stand out, but also drive more traffic to your website and save on your advertisement budget.
For starters, you need to make sure that the body rub campaigns are targeting the right audience and written in the right language. You, therefore, need to know your readers, the common terminologies used, and their main desires. Some will be looking for massage curatives, while others come for relaxation. Understanding their needs helps you avoid delivering the wrong message and pushing them away.
Here are some few things to include in your Adverts to ensure the maximum profit.
- Cool Graphics
Most advertisers assume that a message that delivers the right information is enough to make the conversions. However, pro body rubs advertisers and advertising agents will tell you otherwise. People want to be compelled to take a tour.
They are not willing to cancel their daily schedule and research one company out of a thousand. Some are also hooked to their favorite massage parlors and feel comfortable about it. It is your duty to break their routine and compel them to try you for a start.
You can do this using compelling images and other graphics. The images should convey customer satisfaction, kind customer care and well-maintained spas and salons. Each Ad should be designed to increase curiosity and desire.
Remember what they say? A picture is worth more than 1000 words!
The greatest and most effective method of driving curiosity, desire, and creating an emotion is through creating a story. These help make your prospects feel that their problems are understood and solvable.
Creating a story does not involve mastering the arts of writing a novel or fictional characters. Instead, it should be a realistic approach where you narrate about a prospect who gained great benefit from your massage body rubs services and vice versa.
For instance, addressing a major problem that most people face in other salons can be a great benefit. You can drive your prospects into trying your products and, thereby, converting into consistent customers.
Testimonials are an excellent solution when it comes to creating a compelling story. For your information, compelling in this instance does not mean charm and magic. It means making your statement believable and eliminating doubt within your prospects mind.
You can feature testimonials from Philadelphia people and beyond. Some can be medical patients who healed from backaches by sticking to your massage schedule, or it can be the people who constantly visit your salon due to the greatest accommodation available. Each new point of view increases your reach for potential clients.
- Clear Call-to-Action
The last and most significant element of any advertisement is a clear call-to-action. Most create an advertisement, but give their prospects a difficult task to follow them up, like their social media profiles… etc. which does not lead to sales and conversions.
You should ensure that your readers have a clear and concise way of finding you. You should make them feel like you approached them instead of the vice versa.
If you are looking for a platform with a high, relevant audience to post your advertisements, Rub Ratings should be your ultimate solution. The site is known world over to have the best body rubs and massage deals on the web.